Although it is a Catholic holiday, Valentine’s day is very popular amongst all religions and countries. Couples in love don’t care much about anything else but to celebrate their love. One of the ways to show love is to give gifts. And every gifting season is a selling season for dropshippers.
Unlike Christmas and New Year’s shopping season, where anyone could be your target customer, here you have to keep in mind that your audience are couples. More importantly, you will need to advertise things of male interest to females and other ways round. But do not forget about same sex couples as well as non binary ones. To be sure what products to advertise to who, decide first who is the person that will get the item as a present, and then think of who can be their partner.
Seasonal shop
Every bigger shopping event is a great opportunity for a seasonal shop that will only sell products for that season and will be closed after it’s over. These shops have great potential for exponential growth but you have to cease every opportunity you get because it will be over quickly, too. Best items for these kinds of shops are the ones that wouldn’t be so easy to find in any specific niche shops and are (of course) in the theme of that shopping haul. For Valentine’s Day think of items that say ‘Happy valentine’s Day’, ‘I love you’, ‘Best (partner)’etc. Or anything heart shaped that would normally be something too small or too cheap to even bother selling but they are great to fill up a valentine’s present. Remember, customers are ready to spend extra around holidays. Although products are important for a shop to sell well, marketing is even more important. Research on what media channels, like TikTok, Facebook or Instagram, your target audience is most present and invest in some good and well targeted marketing.
Regular shop
You don’t need to open a seasonal shop to be able to participate in Valentine’s Day shopping haul. You can add some Valentine’s day themed products, but it isn’t even necessary to. Try adding a landing page that will be a guide for presents. Like a bundle or a product that you find as a good present for men, for example. Depending on what you sell, you can cover all genders, or just some. If you know your regular clientele, you can add some description like ‘A perfect present for women that want to feel like queens’, and their partner can say, yes that’s exactly like my girlfriend and buy it. Or ‘A great present for STEM lovers’. Think of your customer profile and turn it into a little guide. You can also add items that many would buy together on your product page to help them further, because many times a partner doesn’t know everything about the passion of their loved ones, so a little guidance from a seller that does know is very helpful.
Although Valentine’s day falls on the 14th of February, most people will start buying gifts much earlier. Prepare your store and get ready to sell for Valentine’s Day as early as the first days of February.
Products
As always, when you sell seasonal you have to think of symbols that represent the season you are selling in. For Valentine’s day think red, roses, flowers in general, hearts, kisses…
Artificial flower teddy bear
A cute but elegant present for partners with typical female interests. They come in various colours, but red will probably sell the most.
Eternal roses
Inspired by the rose from the Beauty and the Beast, this represents a gift of great love. They also come in various different colours, but gold and rainbow are the top choices.
Jewelry
It is one of the most popular niches for dropshippers overall and definitely works good with this season too. Don’t limit yourself to just feminine jewelry. Expand your view with matching couples jewelry or masculine products as well.
No matter if you are opening a new shop for Valentine’s Day or you already have one, you need customers to trust you. The best way to gain trust is to have strong social proof and Reviify can give you just that with its easy review importing from AliExpress to your Shopify shop.
