One of the worst feelings for every dropshipper is seeing so many abandoned carts in their shop. You are not alone, every eCommerce business has faced this problem. Good thing is that you can cut them down, but to do that you first have to understand why your customers do that.
Why do customers abandon their carts?
There are a few reasons for this to happen, so we will go through them one by one. We will offer you solutions for different reasons for abandonment and if you apply them all, you are sure to see a great drop in abandoned carts in your shop!
Shipping costs
For most customers the shipping cost is very important. It can increase the price of the product(s) greatly, therefore it influences the customers decision a lot. To some, estimated shipping time is also important, if a product they are purchasing is urgent. If these two, especially the shipping fee, are not clearly stated or easily calculated on your website, many customers will check it by starting a purchase process, only to stop it on the check out, when they receive the shipping cost information. To minimize the number of carts that become abandoned this way, provide information about the shipping for all the countries you ship to, somewhere visible before proceeding to check out. This should also be easily accessible to customers even before they make their account.
False advertising
One of the big turn offs for your customer is to come to purchase something with a benefit you stated on your website or in the email, just to find out that it is just partly true. These advertising tactics are used but they are long gone from being effective, rather irritating to customers. Feeling of being fooled is everything but a good mood for shopping. For example, if you say in an ad that a certain payment method will bring your customers a discount, and they go to purchase it, just to find out that the discount comes after the third purchase. They would probably leave your shop. To avoid this unpleasant situation, be precise and clear when offering discounts or other benefits.
Preferred payment methods
Customers like being comfortable while shopping, and one of the comforts is the payment method. Some people really do not mind how they will pay for their product, but others can be very picky. Another problem with this can be the fact that they are not able to pay in a certain way. To avoid losing customers to such a trivial matter, add various payment options. Although Paypal is a very popular option, not everyone has it, so be sure to add credit cards such as Visa and MasterCard, aswell. If you are aiming for local customers be sure to check what payment method is popular in that country.
Account required
Nowadays, almost every website you go to asks for an account to be made. That results in tons of passwords that we all forget very quickly. This takes time and effort, and online shoppers are not happy about it. To still get information you need about your customer, but to also spare them making another account, let them purchase by using their Google or FaceBook account. They will still have an account, but it will be set up in just one click.
Fear and mistrust
There are still those that are scared of online shopping. Probably not of every kind of online shopping, but they have little trust in smaller online shops. This makes them uncomfortable with leaving their billing information, like card numbers. To avoid this mistrust you have to improve your social proof. Social proof is for many reasons very important for online shops, this is just one of them. Best way to boost your social proof is to show new customers that other buyers support you. Testimonials telling about the quality of your product are great for showing those with little trust that there is nothing to be afraid of, that they will get what they wanted for their money. Reviify is a great app that allows you to import reviews from AliExpress with ease. With an option like that you will have reviews on your website even before you sell any product, resulting in shorter time needed to gain your customers trust.
