Dropshipping is a very popular type of online business and its popularity is not close to an end. The reason for this is that dropshipping acquires less initial capital and it is easier to manage than a regular store. This created tons of successful drop shippers, and to add to the fascination, not only did they earn six or seven figures, but they are most often very young. Many of them created their courses, ebooks and other products made to help others that want to be successful, too. While marketing their products and talking about dropshipping in general, they picture it as an easy but profitable business creating an impression that you just have to go pass a few clicks and you are a millionaire. That is where the problems start.
Why do drop shippers give up?
Ads portray dropshipping as an unrealistically easy way to earn a lot of money, giving a picture of a job where you click a few things and everything else just happens on its own. Even though many things can be automatized to cut down the unnecessary time spending, like Reviify, AliExpress reviews importer does, there is still an amount of time and effort that needs to be put in the business.
Branding
This is a very important aspect of any online store and is crucial to start with developing a brand image from the beginning. Especially when the store is new, it is hard for it to gain customers’ trust. Making a good brand image can help in this a lot. Pay attention to the design of your shop. Match fonts, colours and patterns, keep the design uniform. This gives an impression of a very professional shop, thus more trustworthy. Branding is done with greater ease if you dropship one product or products from a single niche. If you sell a niche you can adjust your style for its audience.
Marketing
The Internet is full of online shops, leaving customers to endless choices and a nightmare when looking for something. Therefore, you cannot rely on a customer accidentally stumbling on your shop, but should lead them to it. To do this, you need to assist yourself with ads. Marketing is a powerful tool used primarily to hunt for new leads, but also to keep old customers coming back for more purchases. Social media marketing has become extremely popular for a good reason. It gives a unique chance to reach out to new customers. Facebook Ads are very popular among dropshippers but they are a bit expensive for those that are just getting started, especially on a tight budget. Instagram is now becoming a classic for promoting brands and products, and can be used completely for free. TikTok is a quite new app but it has gained a huge momentum. Advertising on TikTok has become very successful and profitable and is just going to get better.
Product choice
Choosing what you are going to sell can impact how successful your shop will be. There are various niche products, trending products as well as seasonal ones. Your approach to your shop must be according to the type of products that you sell.
Social proof
Even if you do all of the above mentioned if you forget to nurture your social proof, your shop won’t have much success. It is the best way to gain trust among customers and make them more likely to purchase. Online shopping has always been a place where frauds and scams can be found, turning away potential customers. To prove your shop to them, add customer testimonials to your product pages. Even if you have just started, and do not have any testimonials of your own, many apps like Reviify allow you to import reviews from AliExpress to your Shopify shop with just a few clicks. Your reviews can even be styled with the app to match your brand image.
After reading all of this, how can your shop fail? Sometimes reading about it all is not enough, you need to experience it. We learn very differently in practice. If you came here after your shop failed, do not give up. That was a great opportunity for you to learn what you should and should not do. This article can help you spot some of the mistakes that you made on your way, and more importantly how to fix them. Just keep in mind, don’t give up too fast!
