You want to start a dropshipping business, but you cannot decide on the product you want to sell? Do not worry, we got you covered.
Finding a product to sell online can be difficult, especially because it feels like everything is already being sold. Although that is true, it does not mean that you should give up on dropshipping. After we tell you how to find a product, we’ll also help you gain advantage on the market.
Solve a problem
This is a strategy that works even beyond eCommerce. Most products came to life to solve a specific problem. If you take metallic straws for example, they were nowhere to be found until more and more ecologically aware customers refused to use plastic single use straws. Now you can see shops all over the internet selling those. Scout for things people need, that will solve their everyday problems and make their life easier.
Many sellers, not just in eCommerce, prefer to cut it down to a specific type of products – niche. It is a very common and also a highly recommended strategy. If you decide to sell in a niche, you can focus yourself on specific products and customers. This makes marketing easier because your target group is not very colorful. Moreover, you can become more educated and informed about the niche you have chosen making yourself a more competent seller. Also, choosing new products for your shop is made easy, because you have to follow only one type of products and their development
This is also a tactic that covers the previous example. Trends change all the time, taking related products with them. This is a strategy that can give you a short term profit. It can be very profitable for some time because the need for it is huge at the time of its popularity. Danger that goes with selling trendy products is that soon their time will pass and you have to switch to a new trend. In this process, other shops can take advantage and therefore threaten your business. If you choose not to chase every upcoming trend you can expand your shop to some relatable products that still make money or make it your niche. To find popular products you can check Google Trends, that gives you the sense of popularity of a certain keyword, accompanied by paying attention to hashtags and content posted on social media like Instagram, Tik Tok or Reddit.
The more you know
If you are a professional in a certain field you could sell products related to it. As a knowledgeable person you can easily target other professionals in the field as well as help and provide advice to your customers.
Hobbies can be very expensive, which is a good thing for you. Those passionate about a certain hobby are more likely to be willing to spend big for equipment. This does not have to be some extravagant hobby like extreme ironing or beetle fighting, something like gym or art is enough.
You love it- others also do
You do not have to reflect only on the things others like. Just like mostly anything you think of is already being sold, things you like might also be appealing to others. In addition, your passion will be visible all over your shop. When we really like something we truly put our hearts into it.
Peek into the competition
If you still have no idea what to sell, you can look for inspiration in others’ shops. Look for popular or profitable products across the internet. Also have a good look at sponsored products while you do your research. AliExpress is also a good starting point if you are planning to dropship products from there.
Seize the opportunity
One strategy that never fails, even in life itself is seizing the opportunity. When given a great chance for success you should jump and grab it. This may be the new product you bumped in, that the world still isn’t full of, or an accidental idea a passerby gave you.
If you still have trouble finding the right product we gather top products of 2020 for you.
Beat the competition
As promised, here is how to beat your competition on the market. Price of your products might seem crucial, but most times it is not. Social proof has proven to be very important to customers. When they cannot see the physical shop and products, customers have hard time trusting. However, there are ways to gain trust. Reviews are the best way to boost your social proof. Testimonials from other customers are a way of showing that your product is real and worth buying. To easily gather reviews for your products use Reviify, an app that imports reviews from AliExpress to your Shopify store.