When running a dropshipping business, it can be very hard to build trust with customers. It is harder, in general, for smaller businesses to gain trust, in contrast with big brands that already have established their brand image. But just because it is hard it does not mean it is impossible to do so. I am talking to all AliExpress drop shippers on Shopify. Here are some tools that could help you:
When talking about trust you have to think about social proof. It is based on the fact that we rely on what other people have already done and coordinate our actions according to that. This means that you have to think of the social proof your shop provides, because it can influence behavior of your customers. One of the best ways to build social proof when dropshipping is to use reviews.
How do I get a review?
It can be really hard to gather reviews sometimes. Even if customers did like your product they might have forgotten to leave the review, or are just not the ones to ever do so. Thankfully, you do not have to worry about this. Reviify allows you to import reviews of products you have found on AliExpress, directly from AliExpress. You can import as many reviews as you like for free. It also saves a lot of time, because you can import up to 1000 reviews at the time.
But what about negative ones?
Although reviews boost your social proof, negative reviews do not have the same effect. Negative reviews are said to change mind to 8 out of 10 customers. Even if they were about to buy your product, reviews mentioning silicone lids breaking after just one use, can talk your customer out of buying it. Therefore, we offer an option of importing only 4 or 5 star reviews into your shop. This way only positive reviews will be shown on the product page making the good impression even stronger.
Make it attention grabbing with pop-ups
To grab more attention with your reviews you can use pop-ups. They are small windows positioned in corners of your shop’s website that display random reviews from all of your products. There is a bonus option where you can set pop-ups to display only reviews of the product the customer is currently on. This will make your reviews more visible. Moreover it can help your customer discover new trusted products.
Speak to your customers, in their language
As dropshipping is a worldwide business you might have specialised your shop to a certains non-English speaking country or you would like to make reviews more approachable to the customers from the country you live in. If you do, the translation tool could be of great use. You can set it to translate all of your reviews as they get imported (but do not forget to set it before you start importing the reviews) to any language of your preference or to translate it to the language of the country your shop is based in.
Add some pictures to it
A picture can tell a thousand words, and that also goes for pictures in the reviews. You can import not just text from the review, but also pictures attached to it. This way your customers can see their product in real life. It tells them more than anything that the products are real and that it corresponds with what you said about it. You can choose from various designs of pictures and change their style and positioning to resonate with your shop’s design. If you for any reason wish not to import reviews with pictures you can set a filter to import only reviews without one.
Different designs of rating stars
Although social proof itself is very important, do not forget to be original. Small things you do about your shop can either make your customer forget or remember your shop. Rating stars can now change their shape! If you for example have a pet shop, dog paw shaped stars are just the right thing for you. Your customers will definitely remember your shop. In addition, many will have their emotional side hit or just think of it as a good idea, making them more likely to buy your products. Of course, there are many other designs you can put to use.