While shopping around International women’s day is not as big a shopping event as the previous we discussed, it is an important time for your shop.
There aren’t many changes to be made in your shop’s offer for International women’s day. However, there are some changes you should apply.
These are always helpful for both your customer and you. If they are in doubt what to buy your guide will save them from sweating, bringing more conversions to you. Think of good names for these guides. Like ‘For the Best Moms’ or ‘For a Perfect Wife’. Know your target audience and what works with them. Remember in the gifting season your customers can change. Despite the fact that your classical buyer persona will receive the gift they aren’t the ones purchasing.
This is one of the moments when you, as a shop, show your customers what you stand for and who you stand for. Especially shops that sell products of female interests or something unisex, should show their support. Such actions build trust in your customers and good feelings about your brand. Women take up to 80% of all online purchases. Some ways to show your support for women is to post about successful women on your social media or donate to some organisations that support women. You can also dedicate that whole week to women empowerment through your platforms. If it suits your shop well you can celebrate successful women in niches similar to products you’re selling. If not, just celebrating diversity and women themselves is a good brand move.
As aforesaid this is the time to show what you value as a brand. When customers see that you support the same values as they do, a deeper connection is formed with your brand. But trust has to be built all year round and Reviify can help you with just that. It allows you to import reviews from AliExpress to your Shopify shop quickly and easily. Boost your social proof and build greater trust with your customers.
There are a few ways to approach advertising around Women’s day. If you’re not selling products targeted towards women but still want to show your support you should make some empowering ads. Choose the platform where your customers are most active. If you are trying to sell for Women’s Day, you can try out influencer marketing on TikTok. Choose women that have the right audience for your product. To make the most out of your collaboration use Tikiify, an app that embeds TikTok videos in your shop. Making TikTok videos visible to your customers while shopping improves their shopping experience. Seeing real people trying out your products (or presenting them in any way) helps a customer to get more related with the product and makes the decision to buy it much easier.
You can choose to give away freebies or to add some International women’s day inspired products. They can be something small and symbolic. Think of ‘Girl power’ themes or something similar for these products.
These are small (and cheap) products that can easily be extra, but they can also be sold as they are. You can even give them discounted if customers already buy some of your products
Think of these more as a merchandise than regular products. They can be bundled with pins or other International Women’s Day products or sold on their own.
And some popular products without International Women’s Day theme are
- makeup organisers
- bath bombs
- aroma oil diffusers
- and many more
Don’t miss this chance to boost your social proof and make extra sales!