Victor is a shop owner from Russia. He has a good sense of noticing global trends. Utilising that sense he decided to start selling cotton face masks. It was the time when cotton face masks had just started being popular in East-Asian countries, and had not yet been sold in Russia.
‘I decided to have a local shop to provide this product to customers in my country. I knew that the trend would be fast to spread and I had to do something about it.’– Victor
First, he opened a web shop on Shopify and found the right supplier from AliExpress. Then he neatly designed his shop and installed the right Shopify plug-ins. Victor has read a lot about the importance of reviews and knew he had to include that in his shop. Reviews are essential in building trust with your customers. Others’ testimonials help your customers judge your product with more certainty. After importing all of them, he expected to see growth in his sellings, but it did not quite work as he thought it would.
‘My shop wasn’t selling like I expected, something just wasn’t right. Then I found Reviify and its fantastic option to translate my reviews to any language I like! This gave me an opportunity to really make my shop local.’– Victor
Results were really amazing! Victor’s shop started selling cotton face masks massively. His finances started growing exponentially.
Translating reviews to your local language can help you establish social proof in a local shop. When you speak to your customer in their local language you get a bit closer to them, a bit more familiar, than when using English as the only means of communication. Dropshipping is a worldwide business, making it possible to have a shop specially made for a certain non-English speaking country. Reviews can be made more approachable to the customers from the country you live in. This is easily accomplished with the translation tool. You can set it to translate all of your reviews as they get imported (but do not forget to set it before you start importing the reviews) to any language of your preference or to translate it to the language of the country your shop is based in.
Victor also wanted to make his shop visually appealing. He was selling fashion accessories, so he wanted his shop to be true to his brand. Cotton face masks that he sells have a modern design, so a shop should have it, too. He found the right shop design, and was very happy to see that Reviify allows him to choose the design for his reviews. Colour of reviews, as well as various templates, can be chosen to resonate better with the design of the rest of your shop. A good looking shop is always a benefit, because people like seeing nice things. It makes their time in your shop more plausible, therefore they feel better and are more willing to make a purchase.
We asked Victor is there any feature that we provide, that is often underestimated by the shop owners
Pop-ups would definitely be it. I do not see enough people using them. They grab the attention of your customer, and that is very important.
Pop-ups are a great way for your customers to discover new products. When they go to the product page they are already interested in your product, because they saw a good review for it. Reviews in pop-ups appear randomly in the corner of your shop. To set pop-ups go to Pop-ups Settings. If you have only a single product, pop-ups can be set on your shop’s home page.
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