Black friday is the first friday after thanksgiving and represents the start of holiday season shopping. With growing popularity Black friday was extended with Cyber Monday, the following monday. Now most shops choose to hold their sales from Black Friday through the weekend to Cyber Monday. This year’s Black Friday is probably the most important for online shops. Due to COVID-19 pandemic many brick and mortar shops are closed or unable to allow a real black friday sale. Therefore most of the black friday shopping will be done online. Now more than ever before you have to prepare your shop for it.
Make a plan
Black friday is messy and chaotic so to be able to do it all properly it is best if you make a plan ahead. Plan your discounts, business tactic, marketing way before. You should have in mind that your products will be selling in greater quantities, so be mindful about your stock. Like having more purchases you’ll also have a greater traffic, so checking how fast your website is and fixing its speed allows shopping to go smoothly.
Sales and discounts
There are many ways to offer discounts to your customers, here are some ideas:
Email marketing – this is a fantastic way to offer discounts to customers that already bought products from you. You can offer them special loyalty or VIP discounts. When sending these coupons send them an offer of some products they might like
Sneak peak – allow customers to have a sneak peak of your black friday offers. Raising their interest you will have them impatient for your Black friday sale. Knowing there is something good to expect, they will sure olan to visit your shop for the sale
Daily/hourly discounts – you can decide to have different types of discounts during the four days sale. For example you can give 50% off for Friday, buy one get one for Saturday, a free gift with every purchase for Sunday and free shipping and 20% discount. Different offers will have your customers coming every day! To intensify this effect, you can have hourly offers. Be creative, offer different discounts, discount different products or prepare some special offers. If you choose the later prepare it meticulously because you have to work fast and precisely
Gift ideas – after all Black Friday is the official beginning of the Holiday shopping period, which is the period of gift giving. Many customers will come just to buy presents. Sometimes however they’ll have no idea what to buy. You can help them with some gifts ideas on a landing page or as a pop-up
Surprise discount – include discount of surprise in a form of a wheel of fortune or a peel ticket. Surprise effect in shopping has a very good impact on the sales volume and helps prevent abandoned carts too. In the spirit of Black friday shopping these small surprises can effect your customer even more.
And some marketing
Black friday is the biggest shopping event of the whole year you won’t be the only one to join.
Double the promotions. Use at least twice the amount of money for your paid promotions on whatever channel you use
Use influencers. TikTok influencers are a growing marketing with fantastic success rates when it comes to selling pretty much anything. If you don’t already collaborate with an influencer when choosing one, look for someone who has the audience that would like to buy your product, not just someone that has many followers. To make the most of this collaboration use Tikiify, an app that allows you to add TikTok videos from your account or your influencer’s to your shop. Make the shopping experience modern and fun!
Black Friday and Cyber Monday will be here sooner than you might think so be prepared well!