Facebook Ads Guide for Dropshipping in 2020
There are so many different marketing channels that sometimes it seems very hard to choose the right one. Facebook Ads have a huge benefit in being able to target your audience very well. This is very important when marketing for dropshipping, so you don’t spend too much money on ads that aren’t hitting the right audience. Keep on reading to find out other benefits of Facebook Ads and how to run your marketing campaign there.
Best audience targeting
You can target your audience on Facebook Ads to the finest details. It can be based on demographics, which is the most common way of targeting, but it doesn’t stop there – it goes as far as being able to target the audience depending on their behavior on platform or on your website. To do this right you need to have a customer profile (or multiple ones), to know how to set the target. As mentioned before, targeting ads is very important for dropshipping, especially if you are dropshipping in a certain niche. Targeted ads will avoid wasting your money on those that are not interested in your product.
Top social media
Although you may think that Instagram, or now even TikTok have a great audience, Facebook has more than 2 billions of active users every month. That is two times the number that Instagram has. Therefore investing in Facebook Ads is a great, if not the best way to reach numerous potential customers.
Similar to Instagram, you can adjust your ads to your budget. You can run your ads with as little as 5$ and still get awesome results. However, some advanced options cannot work without some minimum amount of money, but these are very rare.
Not that we have shown to you why you should do your marketing campaign on Facebook, let’s see how to do it:
Keep it simple
Sometimes drop shippers tend to spend too much time and effort into making the best ad possible, that they overdo it. Sometimes a good product photography style photo with a title and a short but strong copy can make the most conversions.
Optimize your website
Although you should not spend so much time on polishing your ad, you should definitely work on making your website the best it can be. A great tip is to link product pages to your ad instead of home page. Mostly if customers come from your ad to your shop they are looking for that exact product they saw in your ad. They do not want to waste time browsing through all of your products, especially because the home page is the least optimized one, increasing the chances for a customer to leave your website without making a purchase. However, you can introduce them to other products that you have with pop-ups. They are a great option available in Reviify, AliExpress review importer for Shopify. Pop-ups show random reviews of your products and with PRO plan, they appear unlimitedly. Reviify also helps you import and style your reviews giving that professional look to your shop.
Make it urgent
If you are using Facebook as a channel to get leads, they represent people that are casually scrolling through their Facebook feed and aren’t actually there for the purpose of making a purchase. When they see your ad and like the product, maybe they would even buy it, but in the end they don’t make a purchase. You got them at first but lost before they even reached your website. To give them a little push, give them a reason to make that purchase now – make it urgent. You can incorporate that in your ad and website in a form of a countdown. It should show how much time they are left with to buy the product for that really low price, or to get two for one, any kind of buyer stimulus will work. Another tactic is to set prices to go up every time they revisit that product page. Once they notice that price is going up, they immediately make a purchase.
Don’t give up
Just because they did not make the purchase right away it does not mean that you have lost them forever. Whether they abandoned their cart or were just window shopping, you should put forward the retargeting campaign. These ads will target those that had some interaction with your shop but did not purchase in the end to try to pursue them into buying. Retargeting is best done in combination with email marketing. Do not forget to retarget customers that did make a purchase. They already like your shop, so make sure they come back again.
For the best results do not forget to put what you have learnt here in use.