In the last two years TikTok has gained an impressive audience and on the way it gave birth to so many influencers.
What’s TikTok?
TikTok is a social media platform made in 2016, but merged with Musical.ly in 2018. This event launched TikTok skyward now having 500 million active monthly users and more downloads than Instagram, Facebook and Twitter. Content on TikTok is in the form of short videos between 15 and 60 seconds. Videos can be liked, shared and commented on. They are arranged in Feed and For you Page. Whereas Feed consists of videos from creators you follow, For You Page is based on your interest and activity on the app, supported by a strong AI hitting the audience almost perfectly. Videos are coordinated by hashtags. When making videos, original sound can be made or an already existing one can be used. Filters and effects are used to take videos to another level.
Influencers – who are they?
Like any other social media, TikTok is home for many influencers. Some of them have already been influencers, making their name before coming to TikTok, but so many started right on TikTok. Even though TikTok hasn’t been around for long they already have a good and strong fanbase. At the moment, 50% of TikTok users are below the age of 34 with those aged between 16 and 24 being predominant on the app.
Influencer marketing is a great technique for any social media but on TikTok it has it’s ways to getting to customers otherwise immune to traditional marketing. Gen Z, the predominant generation on TikTok, gives so many headaches for marketers, because they are mostly pushed away by anything resembling a classical ad. Influencers on the other hand implement promoting a product in their regular content.
Before starting a collaboration with influencers here are a few things you should know. But let’s first see how to find them
Use hashtags
You can search by hashtags #ad+#jewelry, for example, to find influencers in that branch. Use any hashtag that you believe represents your business the best.
Know your customers
If you have a detailed customer profile and know habits of your customers well it will help you narrow down possible influencers. Knowing your customers won’t just cut down time needed for finding an influencer, but will also assure that your campaign will be successful. If you know that they prefer certain influencers on other social medias, check if they are also present on TikTok.
Followers don’t mean everything
When choosing the right influence, you have to be sure that their followers are your target audience. Just having a large amount of followers doesn’t make them the right match for you. Imagine trying to sell beard growth products to followers of a cook influencer. Yes, you may sell a few, but it will be far from successful. Therefore when choosing an influencer look at their content and the demographics of their followers, then compare it with your customer profile.
When you do find the right fit for your brand, here are some things to keep in mind when collaborating:
Let them be creative
These influencers had to become that in some way. Mostly it is thanks to their unique content that entertains their audience. When developing the campaign, allow them to do their thing. For best results, describe, explain and let them understand your product and the goal of the campaign. Then just watch them do the magic.
Improve visibility
To make the most of that collaboration, use Tikiify to display TikToks created by your influencers in your shop. Tikiify is an app that helps you incorporate TikToks in your shop, making them shoppable. It gives a modern twist to your shop that now offers a unique and fun shopping experience.
TikTok videos can be imported from your account or from your influencers account by the use of hashtags. It is very simple, just install Tikiify, connect your account, choose the viewing type and hit save. You’re done!
Legal matters
Make sure you aren’t violating FTC guidelines for influencers. This is very simple mostly only requiring for influencer to put #ad, sponsored or something along these lines incorporated in the video or the description.
In conclusion, you should find the influencers that resonates best with your shop and let them use their ways to make more conversions in your shop.
