Halloween is slowly approaching and with it Halloween shopping. Even if your shop isn’t seasonal, you can still ride the Halloween haul in dropshipping. Or you can launch a seasonal Halloween store. Whatever business model suits you the best.
Little about Halloween
Halloween is a very popular holiday in the US and UK, but in recent years it’s gaining more and more attention in the rest of the world. It is very popular because of the chance to dress up, do spooky activities and indulge in an uncontrollable candy endeavour. Like any other holiday, Halloween has its typical symbols. The first and the most important is spookiness. This goes for costumes, decoration and accessories. Even non Halloween related items can be done with a Halloween theme. Pumpkin, especially Jack O’Lantern, is like a Halloween mascot. Other typical things for Halloween are ghosts, mythical creatures, horror movies, its antagonist, and lastly candies. Popular activities are watching horror movies, trick or treating for kids, and Halloween themed parties for adults. This year these activities might not be possible, but I doubt that a chance to dress up will be missed altogether.
There are a lot of classical Halloween products, along with some trendy. Following sections will discuss both.
What’s Halloween without costumes? Although this is a very obvious Halloween product, it is important to know what costumes sell well. First thing to know is that both adults and children dress up in costumes.
- Princesses and Superheroes
- Zombies, Vampires and Ghosts
- Fairies, Witches and Vixens
Costumes like superheroes and princesses aren’t just popular with kids, they are actually one of the most popular costume choices for adults too. Celebrity costumes have become very popular in the recent years. People try to imitate some iconic celebrity looks from the past, most often from the 90’s or 2000’s. Don’t forget to include costumes for pets as well. Dropshipping pet shops are thriving all year round, and Halloween is yet another period to make some extra conversions.
Especially this year, when most will spend Halloween at home, home decoration items will be very popular.
- Garden decor
- Wall and window decoration
For animatronics look for scary and realistic ones that can really set the mood for a Halloween at home party. Garden decor can be various from graves and pumpkins to put on ground to lights and spiderwebs to decorate the house exterior. Indoor decoration doesn’t have to stop at wall and window decor but it can be anything that resembles Halloween
This can include anything from fashionable details in black and orange Halloween theme to different types of spooky headwear
Here you can include trick or treating baskets as well.
Most costumes require some make-up for a better representation of their costume. A product like face paint or vampire teeth can be easily added to a regular cosmetic/make-up dropshipping shop.
If you already have a dropshipping shop and wish to turn it into a Halloween themed shop here is what you can do.
Include products that you already have in your store but in Halloween style. Include black and orange, pumpkins, bats, witches, black cats or anything else Halloween related. It can even have some notes on them saying Halloween, Spooky season, Trick or treat or something along the lines.
For clothing stores
You can add items that are Halloween themed as well or go with casual costume wear. Think of clothes that can pass as a costume but it is not a high and super realistic one. Teens and young adults love making DIY ‘costumes’ that barely resemble what they should. To achieve this try bundles of regular party clothing with headwear to make simple costumes, like cat, mouse, witch etc.
The Halloween period is popular among dropshipper and regular stores as well, meaning that a lot of people will be selling similar or same products. To grab your customers attention there a few thing you can do
Everything Halloween – when making marketing campaigns make a halloweenish atmosphere, using Halloween symbols is not only a rule for products but for ads also. You can try incorporating the way this year went into your ads and making statements like Costumes scarier than 2020
Try TikTok marketing – especially for trendy and seasonal items (but not limited to them) TikTok is the perfect place to put your ad. Being a social media app you cannot just make a regular ad, it doesn’t sell there, you have to promote your products in TikTok style. The easiest way to accomplish it is to collaborate with TikTok influencers. To make the most out of that collaboration use Tikiify, an app that lets you display TikTok videos from your account or from any other with just the use of hashtags in your dropshipping shop. Make TikTok videos shoppable and the shopping experience more fun.
Email marketing – if you have an already established dropshipping store and you are just adding in a few halloween themed products, inform your customer about them with an email.
Build trust – once your customers reach your store you have to convince them that yes, you are the right shop for them. To achieve this use Reviify, an AliExpress reviews importer for Shopify. Testimonials from previous buyers are always important, but they have even greater importance for this kind of seasonal shoppings. Customers intend to buy some items and they will buy them soon, from you or somebody else, so make sure they choose you