Although Pinterest is a less interactive social media it is by no means useless. Just like YouTube, it is very likely to pop up as one of the first search results in your browser. Many connect Pinterest with pretty mood boards, but its options go much past that. You can feature your blog post or even YouTube video. Choose a picture that represents what you are selling well. If you’re featuring some blog post with tips or similar content you can create a visual that has the topic written on it, to make it more eye-catching.
To get started, set a business account for yourself, as people should know when they encounter your page that it is not a personal page, rather a business that can provide them with products they need.
When creating content on Pinterest, and overall deciding to advertise on it, keep in mind that 70% of its users are women, majorly between the age of 24 and 50. Dropshipping niches that are the most successful are jewelry, fashion and travel related.
If you are still in doubt, know that more than 70% of Millennials look for a vision board to be inspired before making a purchase. This gives a great opportunity for brands to directly take customers that get inspired from their products. Pay attention to the aesthetic when making a vision board for it to get a lot of attention.
To attract more attention to your account, from the users as well as the algorithm, try these:
- Re-pin – Besides being able to post your own content, you can pin content that is already there. Content is shared all over again in that way.
- Make collections – As aforementioned, Pinterest is all about mood boards, and the collections for that matter. Collections make it easier for users to find related content. This gives you a great presence on social media, so don’t be shy and make collections with others’ posts. However, try to always link pins to your own website.
- Use Rich Pins – they allow you to state your price, which actually attracts more customers. They like to know how expensive your products are before engaging with it more. Hiding your price mostly gives an impression that it is very high and puts off a lot of potential customers
Apart from free advertising by posting your content, you can promote it to reach more audiences. These paid ads work quite similarly to Facebook Ads and pay-per-click ads. Pinterest charges per click and per 1000 impressions. This should not worry you since you set your daily budget, determining the amount users that will see your ad. Pinterest will try its best to attract as much traffic to your website as possible, by showing your content to as many users as they can, paying attention to your target audience. These ads go one step further promoting your content to users that are most likely to make a purchase, judging by their previous actions.
After promoting your pin it will either show up on people’s feed (the first page that opens when entering the app) or as part of search results. To ensure that your pin is present to the right audience as they’re search results, pay attention to the keywords you use in your pins. Get creative with your keywords and experiment, this is a special media, so people look for fun and inspiring things, but add the basic ones too. It is necessary to write the descriptions too. Ones between 100 and 200 characters have the greatest impact on the app.
Make sure that the shop, the link from Pinterest leads to, is ready to keep the customer there. Attracting customers is just one part of the process of selling. You have to convince customers in your virtual shop that your products are worth buying. Having testimonials is the best way to achieve that, and Reviify is ready to help with handy options for a quick and easy reviews import.