Battling for customers’ attention in an onlit world is hard, therefore here are some free tips to how you can increase the traffic in your shop. Organic social media presence and great social proof are just some of the move you can make to increase conversion rate in your shop
We cannot stress how important it is to have a good social proof. Customer testimonials can highly impact your traffic and conversion rate at that matter. Trust is hard to build as a shop on its own, thus having an approval in the form of positive feedback from other people is crucial. Reviify can provide you with reviews imported from AliExpress, managed reviews from your customers as well as your own custom reviews. The beginner pack has options that allow you to get your business on its feet for free.
Youtube – a social media many forget to use as a way of promoting and verifying their business. On YouTube you can add clickable links in the description of your videos. They can be educational, giving an extra value to your customers, regarding the niche you are selling in. Another video type can be trying out the products or showing all the tips for the best usage. This also acts as a way of showing that your products are legitimate.
Tiktok – still the fastest growing platform that succeeds in what the best marketing gurus couldn’t – catch Gen Z’s attention. With up to minute long videos combined with various filters and sounds, TikTok has managed to attract a great number of viewers that interact with the app more than ever before. Despite the lack of compatibility that the app has with other sources, TikTok can successfully sell anything. Tikiify, on the other hand, makes the best out of your or your influencer’s work on TikTok, incorporating TikTok videos into your shop. Enjoyable shopping experience will have your customers coming back for more.
Instagram – very shopping friendly app, with tools like business profile and easily managed paid ads make Instagram a top choice for many brands. Instagram posts are now even shoppable, having links that take customers from your instagram post to your product page.
Pinterest – unlike other apps, even if your target audience isn’t necessary there you can still benefit from the presence on Pinterest. When Googling many stumble upon related articles on Pinterest that directly lead to your blog or product page. The best way to benefit from Pinterest is to give value and solve problems for your potential customers, through a blog post for example.
Facebook – although not very popular among the younger buyer generation, there are still quite a bit of users on Facebook. Additionally, Facebook has the most detailed settings for promotion, narrowing the receivers of your ads down to your exact target audience. Plus, having a Facebook Page lets you do the same for targeting your Instagram ads.
Many times customers will discover you via Google search. Your chances of being found in such a way are much lower if the browser doesn’t show your website to people. To make that it does, you should make it like your website by improving its user experience and using the right words and phrases that your customers type in while searching for your product.
Email marketing is a great way to keep in touch with your customers. You can provide them with the latest discounts or product additions. To really use the power of email marketing try giving some value to. Help your customers, give and after that sell. That can really strengthen the bond with your brand. Don’t miss a chance to also show them what your shop stands by and how much you care by sharing special emails for different holidays and concerning different popular matters.
To broaden your presence try establishing your place in your niche. A great way to do that is by answering questions on topics related to your niche on forums or websites like Quora. They’ll come in contact with your shop when they are in a need of such products or solutions.
Money isn’t always what you need to push your business further. Your time and effort put into right direction can highly improve your shop’s performance.