If you received this in your inbox would you open it? How would you feel after reading an exhaustive article on the matter? Would you go on and buy the product offered in the end? Open more of their emails? Even look forward to them?
This is because titles like this are a common email marketing strategy.
Email marketing, what’s that?
Though you might have not heard of it, you have definitely seen it. You must have received this kind of emails at least once. Email marketing is a type of digital marketing. It is sending email to people from a specific mailing list with content that might be interesting to them while promoting your brand and selling your products. It is ubiquitous because it is efficient, more than social media and many other marketing channels. One of the things that make it so effective is that your customer checks their emails more often than any social media. So are you willing to grab that opportunity and start email marketing.
Why should I try it?
Being a dropshipper, your customers are of great value. To make your shop selling even more you have to get their trust and attention. This requires a personal approach, which is a great benefit of email marketing. You can involve their name or send them emails customized to their interests. Also this method is much cheaper than any other marketing. Finally, a big part of it is automated, saving your time and energy. We should not forget that in various sources email marketing is stated as the best selling marketing, because customers engage more with your brand, think of it as positive and are given a lot of values, not just the sales notifications.
Some big don’ts
Before we dive into explaining how to do it right, let’s avoid making some of the most common mistakes
Don’t just shout SALE
Even if you want to provide a discount or free shipping (which is a great idea), do not go right to it. If you just bombard your customers with products you want to sell, soon they will get annoyed and stop opening your emails. Not only that, but they can also eventually unsubscribe from your list, left with a negative impression of your brand. This might prevent them from buying something they would do normally . ‘ Don’t go into buying from them, they’ll never leave you alone’ can be a word spread around, dragging your business’ even lower.
Don’t forget to invest time into it
There are many softwares that can help you with sending emails quickly and easily, but that does not mean that no time at all is required for this. You should make high quality content for all and every email you send. Use multiple media like text, video, photos and gifs in your email, do not make it boring, but interactive. Do not forget, you want them to engage.
Don’t repeat emails
Even if you’re sending emails with the same purpose, do not send the exact same email to one customer twice (let alone more than two times). Think of ways in which you can rephrase the whole mail, add different pictures, videos or any media you’re sending. This will prove your customer that you are putting your time into making this and they will feel more special, therefore more willing to buy your product
Then what should I do?
Now you know what you should avoid, so let’s get through some ideas that you should use.
Gather mailing lists
When running email marketing for your store, ways to reach customers are various. What you must remember is not to contact customers without their permission. Do not go around buying lists, but put time and effort on gathering your own with emails of your current and potential customers. Think of actions after which your email will be of greatest effect. Accordingly, make a few types of emails for different actions.
Plan your campaign
Different emails should be sent for different situations. Take potential customers. They are new to your store so it would be good if you introduce yourself and your store. Get them to know you and what you provide. To not just send an old plain Hello! card think of some additional content you can give. It can be an e book, video with 5 ways to use the gym band you sell or a step-to-step recipe in pictures using your blender. This has value, and now you have given that value to your customer. Even if you do mention a product you are selling, chances of them buying it are highly raised after the good content. Emails sent to those who did not empty their cart will be different. They are already your customers so no need for introduction. Here your aim is to keep the conversation going – send them a voucher discount for that product they left in cart or send previous mention multimedia content regarding that or similar product.
Keep it going
Do not give up on your email. Even if they come to fruition, it is not over. Email must be sent regularly with new quality content. Having most of the work done automatically it is easy to completely leave your email on auto-pilot. This might be effective at first but will not last for long.
Now that you have learned the basics of email marketing do not hesitate but start your email marketing campaign!
