You have probably heard about Customer profiles and that they are very important if you are running a business. You are wondering why, and more importantly, how?
In this article we will walk you through the process of identifying the need for a customer profile, making one and putting it into use.
Do you need a Customer profile?
If you are reading this there are high chances that you are a drop shipper or want to become one, meaning that you run (or want to run) a business. Running a business involves marketing, making products to solve your customers pain points and creating various content for them. To know how to serve them the right thing in all of these aspects you need to know who you are serving. To conclude, yes, you do need a Customer profile.
How to make a Customer profile?
Customer profile should help you get the better picture of your customers needs, pain points and interests. To achieve this try to make customers profile while answering following questions. These questions will help you determine demographic, psychographic and socioeconomics information.
If you already have a business you can get these information from Google Analytics of your traffic or by surveying your customers. If you use social media for marketing, like Instagram you can see analytics of your business account, showing mostly demographics.
If you are just starting, you have to do more of the guessing for this. Try to imagine an ideal customer for the business you wish to start. Avoid going into too much detail because you are just guessing. To have some better guesses you can see some stats from your competition.
It is important to remember that customer profiles will change over time as your business grows, therefore you should refresh them over time. Some bigger businesses will have a need for multiple Customer profiles.
Demographics
How old are my customers? Here, go for a range, rather than one number.
Where are my customers from? This can be a country or a region. It is very important for local shops
What gender are my customers? If you are surveying customers to find out this one, leave option ‘Other’ or ‘I don’t want to answer’, not just ‘Male’/’Female’
What is their ethnicity? This question is very sensitive so be sure to leave an option to not give any answer.
What is their relationship status? With this question you can see whether they have a partner or not, for you to better understand their interests and problems. For example, if your customers are mostly single, Valentines day campaign won’t be very successful.
Psychographics
What are their interests? For example, if you are selling face masks and your customers love Harry Potter, you can sell Harry Potter themed face masks.
What lifestyle do they have? Accommodating your product offer as well as marketing to lifestyle of your customers can bring a lot of conversion to your shop.
Here you can go into more details if you see that knowing such things can help you run your business more successfully. Other questions you can ask here are about their aspirations, personality, pain points etc.
Socioeconomics
This section is mostly about how much your customers earn and how much they are willing to spend on certain purchases.
What is their yearly income? This can help you see in what socio-economic class your customers are. Knowing this, you can adjust the price, marketing and even types of products to fit your customers.
How much do they spend on (type of products you sell)? This is most important for setting your price.
Benefits of Customer profile
Once you’ve made a Customer profile you should put it into use. Use it for making better targeted marketing, especially on Instagram and FaceBook Ads where you can make target audience with your demographic preferences. Also, when you are making content for marketing, as well as setting the price and adding new products you should reflect on your Customer profile to make it fit for your customers as much as you can.
Do not forget..
No matter what your Customer profile looks like, they are all in the end humans. You can target them perfectly but if they do not trust your business, they will not make the purchase. To avoid losing customers due to lack of trust, use Reviify, the best review importer app for AliExpress, that will boost your social proof in style.
