Although it may sound like a trivial thing, naming your shop is crucial for your dropshipping business. Your shop’s name is your brand’s name, and name is one of the most important parts of the brand image.
For many people coming up with a name can be extremely difficult. If you are one of them, you’ve come to the right place.
Make it memorable
Long names aren’t very catchy, meaning that in the ocean of different brands and business, your brand name won’t stick with your customer. They might see or hear about your shop somewhere and later when they want to check your shop they can’t remember the name. Or they’ve searched and found your shop but postponed the purchase to check the similar shops looking for the best deal, ending forgetting your shop’s name. Worst way to lose customers. If you’ve already came up with a long name, you can make an acronym out of it, using the first letter or syllables of all the words.
Make it different
Many times shop owners look for inspiration in their competitors, and end up taking a similar name. Even though sometimes it really sounds good to you or it is a logical choice for that exact niche, it can lead to a confusion with customers. Bumping into a similar shop name is enough to fool their memory, which means that you can lose customers to your competition just like that.
Sometimes simple names are the best, just look at Apple or Amazon. They both used names of common objects, making their brand memorable. Names of a kind can even simplify your logo design process, using the thing that is in the name of the shop to be the inspiration for the logo
Use what you have
Some brand names actually come from names or surnames like Mercedes Benz, Adidas or Farsáli. The latest is a combination of the names of Farah Dukhai, the wife and muse of the founder of the brand, and his name, Sal Ali. So, nicknames, name combinations or just using them as they are can be a great way to choose your shop’s name.
It’s no good if it’s taken
You might get a brilliant name idea, but when making a website you realise it is already taken. To prevent this from happening after you’ve got everything set first check the website availability before finally setting for a name. We suggest also checking available profile names for accounts on Instagram or TikTok, or whatever is the media you choose to promote on. Unlike the website, if these names are by any chance taken, you can work around to adjust it best to your shop’s name and purpose. For example if you have a jewelry dropshipping shop and the name is taken, try adding _jewlery to make your username.
Give it a meaning
Not all business names have a meaning besides the name itself, but sometimes when you’re stuck, giving it a meaning can produce a unique name that speaks for your brand. This may sound funny to you now, but you have to think of your dropshipping business as something that can soon turn into something big. Then, the story behind your name will shine through your whole business. Even if you are just starting a meaning behind the name can add realness and humanity effect to your business (that doesn’t mean you don’t need reviews) and gain trust in new customers. Tell that story on the about us page. The impact it can leave on the customer combined with attention grabbing Slider on the same page can easily turn a potential customer into a long term one.